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Inspired by the characteristics of people who embody the Red Bull way of life, I created a campaign around the question: “What gives you courage?” My goal was to show how Red Bull supports individuals who are fearless in being themselves. The campaign spotlights brave individuals who have inspired me — those who break barriers and pursue their passions with determination. I used visual storytelling, typography, and bold design elements to capture the energy and spirit of courage, celebrating self-expression and resilience.
My goal was to show that Red Bull fuels more than physical energy, it empowers people to be unapologetically themselves. I highlighted individuals who inspire me through their courage to break barriers and follow their own paths. Using bold visuals, dynamic typography, and immersive design, I captured the energy of self-expression and resilience.
This project became a personal journey, too, exploring what courage means to me and how it shows up in everyday life. In the end, it’s a celebration of authenticity, risk-taking, and the stories that move us forward.
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